Looking like a million bucks

Does this ad commercial influence you to buy Jordan?





Advertising to fashion is like peanut butter to jelly; they go hand in hand. Advertising, in one way or another, causes us as consumers to by the name brand clothing. It doesn't particularly have to be advertising via the traditional television or billboard; it could be from another person you happen to see. When that person is bragging about a new pair of shoes, jeans, or a shirt they are advertising that product, which is the most common for fashion.

What makes us by those expensive items from the multi-billion dollar clothing company? Have you ever seen a ordinary piece of clothing by a popular brand and the result was you purchasing the item? These questions are monumental to advertisers in the fashion business because they want that "it factor" about their products that other clothing companies do not have. For example, a company like Lacoste prices for clothing are extremely high compared to its competitors, but they have that "it factor" so they know that even though the prices for their products are obnoxiously high people will always buy their products. Through advertising the brand people want to wear as much of it as they can. Advertising can portray an image consumers want! It's that simple. An example of this is expensive, popular companies; their advertising makes it so that when consumers wear their products they fit an image of having money most of the time.